Survey indicators and content of the report U&AA smartphones, June 2016

Objectives of the study:

- Develop a demographic profile of the owners of smartphones and tablets in Bulgaria

- To establish the market share of smartphones and tablets in Bulgaria

- To identify the most widely used brands and operating systems on the Bulgarian market

- To establish the frequency of use of various functions of smartphones

Methodology:

- TYPE OF STUDY: Quantitative study

- METHOD OF REGISTRATION: Face-to-face, TAPI

- MODEL OF THE SAMPLE: stratified three-stage cluster. Respondents were selected through quota matrix by gender, age and location

- REPRESENTATIVENESS: Representative of households 18+ years

- IMPLEMENTED SAMPLE: 1002 respondenta

- CONTROL: 20% of the questionnaires

- IMPLEMENTATION PERIOD: 31.05 - 06.06.2016.

Indicators:

- Market for smartphones and tablets in Bulgaria 2013-2016

- Penetration of smartphones and tablets according to demographic segments

- Acquisition of smartphone

- Used brands

- Used operating systems

- Functions of smartphones - frequency of use for the 2016 yearly comparison,

- Free Applications

- Paid Applications

For more information and full report, please contact us.