Secondary data analysis

Content
Processing and analysis of readily available information (press and other media, specialised publications and reports, annual reports and other documents related to the topic in question).

 Application
• preliminary study of the field being examined;
• analysis of rival brands and companies.

Advantages
• fast method for obtaining information;
• allows us to obtain the needed information with minimal funds.

Limitations of the method
• lack of current or reliable information concerning the particular field;
• lack of exact information (necessary to carry out additional research);
• not enough information.