Business solutions

Market LINKS offers a holistic service in marketing and social research and consultation

COLLECTING INFORMATION VIA MARKETING AND SOCIAL RESEARCH

Design and execution of the research projects
The design of the project could be:
- methodologies especially developed according to the client's needs
- standard methodologies

Collection of primary information through the following methods:

•  Telephone interviews with the CATI system in our own call center with 20 workstations
•  Face to face pen and paper interviews (PAPI) – in the respondent's home, on the street, at the place of purchase, in-hall
•  Face to face computer/tablet assisted interviews (CAPI, TAPI)
•  In-depth interviews
•  Focus group discussions
•  Online interviews
•  Expert and business interviews

Collecting secondary information with the following methods:

•  Desk research

Coding and data entry

Data processing

Analyses

•  Statistical
•  Marketing
•  Business
•  Micro- and macroeconomic
•  Social

MARKETING CONSULTANCY

Based on the market information, we consult our clients on their marketing efforts, in order for them to efficiently achieve their goals.

DEVELOPMENT OF MARKETING STRATEGY AND MARKETING PLAN

DEVELOPMENT OF PRODUCT, BRAND AND ADVERTIZING CONCEPT

BRAND MANAGEMENT