Business solutions
Market LINKS offers a holistic service in marketing and social research and consultation
COLLECTING INFORMATION VIA MARKETING AND SOCIAL RESEARCH
Design and execution of the research projects
The design of the project could be:
- methodologies especially developed according to the client's needs
- standard methodologies
Collection of primary information through the following methods:
• Telephone interviews with the CATI system in our own call center with 20 workstations
• Face to face pen and paper interviews (PAPI) – in the respondent's home, on the street, at the place of purchase, in-hall
• Face to face computer/tablet assisted interviews (CAPI, TAPI)
• In-depth interviews
• Focus group discussions
• Online interviews
• Expert and business interviews
Collecting secondary information with the following methods:
• Desk research
Coding and data entry
Data processing
Analyses
• Statistical
• Marketing
• Business
• Micro- and macroeconomic
• Social
MARKETING CONSULTANCY
Based on the market information, we consult our clients on their marketing efforts, in order for them to efficiently achieve their goals.
DEVELOPMENT OF MARKETING STRATEGY AND MARKETING PLAN
DEVELOPMENT OF PRODUCT, BRAND AND ADVERTIZING CONCEPT
BRAND MANAGEMENT