Tracking studies

Tracking market development over time by:
• carrying out a number of identical research projects (waves) at certain intervals of time;
• iteration of particular questions (indicators) in different waves; new questions may be added;
• in every wave different people (respondents) are interviewed.

Registration of changes and trends in:
• consumers' habits;
• satisfaction with product or service;
• brand image;
• perception and awareness of advertising campaign.