Advertising execution pre-test

Studying customers' perception of an existing advertisement.

Advertising execution pre-tests help in determining:
• whether an advertisement is attractive and memorable as a whole;
• whether it would stand out among rival product advertisements;
• understanding and messages in an advertisement;
• associations on an emotional level – what kind of feeling for the product and brand the advertisement creates;
• associations on a rational level;
• whether an advertisement should be used on the Bulgarian market.

When the final version of an advertisement that has already been broadcasted in foreign countries is tested, we usually first check Bulgarian consumers' perception of it and whether it would have the desired effect on them.