Website usability research


Website usability research studies the reactions of website visitors, on an emotional and rational level, and reveals how respondents actually feel about, perceive and use the website. Research helps obtain new creative solutions.

Indicators to explore

Website usability:
Clearly presented information
Well-organized page
Legibility and clarity of the text
Compatibility of graphics and ads with the content

Appropriateness & Relevance:
Appropriate content of the site
The content is accurate, complete, well-written
The content is relevant to your business strategy

Colors are attractive and appealing to most visitors
Elements are sized and arranged to fit within browser window

The content is of interest and value to the visitors
The content has the potential to attract more visitors
The content is up to date

Short loading time
Easy to browse through the site